IBM (NYSE: IBM) and its subsidiary The Weather Company, which includes The Weather Channel digital properties, were determined to be "the overall most accurate provider globally" by ForecastWatch, a premier organization for evaluating the accuracy of weather forecasts. In fact, The Weather Company has been the world's most accurate forecaster overall every year since the study began in 2017.
In today’s digital market, many customers desire more dynamic content. Meanwhile, many marketing organizations are tasked with the urgent demand to create captivating, personalized and relevant...
Across the digital web, consumer expectations for the brands they interact with are intensifying. Now more than ever, users expect the companies they interact with to know and anticipate their needs.