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As Fifth Anniversary of Superstorm Sandy Approaches, U.S. Utility Companies Still Feel Underprepared for Weather-Related Outages

Survey of 150 utilities from The Weather Company, an IBM Business and Zpryme Finds Reactive Approach to Outage Prediction Leads to Lost Time and Resources
Aug 24, 2017
PR Newswire


ANDOVER, Mass., Aug. 24, 2017 /PRNewswire/ -- Each year, weather-related power outages cost the U.S. economy as much as $33 billion a year.1  Additionally, one severe weather event has the potential to impact the daily lives and routines of millions of people. As 2017 marks the fifth anniversary of Superstorm Sandy, The Weather Company, an IBM Business (NYSE: IBM) and Zpryme are releasing the results of a survey that found that U.S. utility companies still feel underprepared for weather-related outages and that their reactive approach to outage prediction leads to lost time and resources.

The Challenges of Being Reactive to Adverse Weather and Outage Prediction 
According to a survey of 150 energy providers across the U.S., 93% report the impact of severe weather on their operational decisions has stayed the same or grown over the past three to five years.  However, due to a lack of solutions in market and the lack of resources to manage and build their own; utilities say they have struggled to add a prediction model to their storm preparation toolbox. As a result, many utilities are forced to be reactive rather than proactive in their storm preparation activities.

Many utilities surveyed (65%) still rely heavily on generic weather forecasting services, which usually are not tailored to their specific weather impact thresholds. This means that advance knowledge of how the weather specifically will affect the utility infrastructure and how many outages will result is not known with much confidence in advance. This hinders preparation efforts that could help utility crews restore customers faster and more efficiently after a storm hits. 81% of the survey respondents say managing an adverse weather response and restoring outages is a top operational cost. Utilities can spend millions of dollars per year2 replacing and repairing damaged assets (71%), as well as mobilizing crews (56%).

"Through this research, we found it is critical for utilities to determine the level of impact that weather can have on their system and take the appropriate actions in advance of both major storms and everyday changes in weather patterns," said H. Christine Richards, vice president of research, Zpryme. "To do this, utilities need to better invest in the right predictive analytical tools that will provide operational and financial benefits for their organizations."

Utilities Need Advanced Analytics and Machine-Learning Solutions 
Most utilities agree: According to the survey, 57% feel that they need to improve their data analytics and develop predictive solutions. Most respondents believe that data-driven outage prediction tools will reduce outage duration (70%) and improve customer satisfaction (61%). Additionally, they believe that predictive tools would improve emergency management and preparedness (34%) and help them better pre-position crews (30%).

The Weather Company recently introduced a new outage prediction solution that uses a machine-learning model to combine historical weather data and the most up-to-date, hyperlocal weather forecasts with past outage and/or infrastructure damage information from a utility's service area. By combining this information, the utility can see within 72 hours of a predicted storm what areas are predicted to be hit the hardest. This is critical in deciding how a utility will mobilize their storm response and where and when to pre-stage restoration crews and equipment if required.

"Using more cognitive, cloud-based solutions – such as outage prediction models – utilities have the opportunity to take a proactive stance against impactful weather," said Maia Sisk, director of offerings, location and new markets for The Weather Company. "These machine-learning predictive models enable a utility's operations team to confidently make critical decisions ahead of an anticipated weather event - helping them to control costs and improve restoration times."

For more results from this survey, read Zpryme's white paper Utility Outage Prediction: Embracing Advanced Analytics and Machine Learning Solutions. Media are also invited to register for the Zpryme Media Webcast on August 29, 2017, at 11:00 a.m. ET. To learn more about the Outage Prediction from The Weather Company, visit

The Weather Company, an IBM Business 
The Weather Company helps people make informed decisions and take action in the face of weather. The company offers the most accurate forecasts globally with personalized and actionable weather data and insights to millions of consumers, as well as thousands of marketers and businesses via Weather's API, its business solutions division (, and its own digital products from The Weather Channel ( and Weather Underground (

The company delivers around 25 billion forecasts daily. Its products include the world's most downloaded weather app, a network of 250,000 personal weather stations, a top-20 U.S. website, one of the world's largest IoT data platforms, and industry-leading business solutions. Weather Means Business™. The world's biggest brands in aviation, energy, insurance, media and government rely on The Weather Company for data, technology platforms and services to help improve decision-making and respond to weather's impact on business. For more, visit

Residing in Austin, Texas, Zpryme is a research, media, and events agency with a focus on energy. Based on the creative direction of our associates Zpryme, produces influential research, the Energy Thought Summit (ETS), and premium branding experiences that challenge the status quo. Combined, ETS and Zpryme represent digital and physical solutions that share stories of real people and engage ideas and products influencing the grand energy transition. For more, visit



2 After the Disaster – Utility Restoration Cost Recovery, Bradley Johnson – ACN Energy Ventures for Edison Electric Institute


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SOURCE The Weather Company, an IBM Business

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