Senior Vice President and Chief Marketing Officer
In February 2021, Carla Piñeyro Sublett joined IBM as Senior Vice President and Chief Marketing Officer.
Carla is responsible for overseeing all global marketing, brand initiatives, and client feedback across IBM through NPS for the company. Accountable for demand generation, her team includes marketing professionals located in dozens of countries worldwide.
Carla brings to IBM more than 20 years of experience leading global marketing and sales organizations with a passion for business strategy, customer-centric digital marketing, and social impact as IBM accelerates its transformation to an open hybrid cloud platform and AI company.
Prior to joining IBM, Carla served as the Executive Vice President, CMO, and General Manager of the Portfolio Business unit of National Instruments (NI). Previously, Carla was the CMO of Rackspace and spent 16 years at Dell, where she worked across every sales function and geography, including serving as the CMO of Latin America.
Carla is a recognized leader in building a better society by the Aspen Institute and a member of its Henry Crown Fellowship class of 2016. In 2017, she was named a Women to Watch by Inc. Magazine. As an immigrant from Uruguay, Carla is a champion for diversity and inclusion and was awarded “Top 50 Influential Hispanic” by Hispanic Business Magazine. She is the president of the board of the Texas Conference for Women and sits on the board of the Association of National Advertisers (ANA).
Carla is an alumna from the University of Texas at Austin, School of Architecture.