IBM (NYSE: IBM), the Official Artificial Intelligence (AI) & Cloud Partner of the Grammy Awards® for nearly a decade, today announced the launch of GRAMMY® IQ built with IBM watsonx. By tapping into the power of agentic AI, the new fan engagement solution transforms the Recording Academy®’s vast reserves of music industry data into interactive quizzes that put the knowledge of music lovers to the test. IBM plans to also continue to design AI-driven solutions that automate workflows and deliver more personalized and engaging digital experiences for Recording Academy members, potential new members and millions of music enthusiasts around the world.