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Since the programmatic revolution swept through the advertising industry more than a decade ago, marketers have been using algorithms to determine which demographics to target and how to segment...
January 19, 2022 -
January 18, 2022
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Consumer shopping preferences have changed greatly since the start of the COVID-19 pandemic two years ago. A new global study from the IBM Institute for Business Value (IBV) and National Retail...
January 13, 2022