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Across the digital web, consumer expectations for the brands they interact with are intensifying. Now more than ever, users expect the companies they interact with to know and anticipate their needs.

AT&T and IBM have been co-innovating and helping enterprise clients transform for more than 20 years. Most recently, the two companies announced plans to show the digital transformation potential of 5G wireless networking and edge computing.

Since the programmatic revolution swept through the advertising industry more than a decade ago, marketers have been using algorithms to determine which demographics to target and how to segment...

Consumer shopping preferences have changed greatly since the start of the COVID-19 pandemic two years ago. A new global study from the IBM Institute for Business Value (IBV) and National Retail...