The Weather Company News
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IBM's The Weather Company Continues to Be the World's Most Accurate Forecaster Overall, Despite Growing Competition and Amid Weather's Increased ImpactIBM (NYSE: IBM) and its subsidiary The Weather Company, which includes The Weather Channel digital properties, were determined to be "the overall most accurate provider globally" by ForecastWatch, a premier organization for evaluating the accuracy of weather forecasts. In fact, The Weather Company has been the world's most accurate forecaster overall every year since the study began in 2017.
May 15, 2023
In today’s digital market, many customers desire more dynamic content. Meanwhile, many marketing organizations are tasked with the urgent demand to create captivating, personalized and relevant...
March 21, 2023
Across the digital web, consumer expectations for the brands they interact with are intensifying. Now more than ever, users expect the companies they interact with to know and anticipate their needs.
March 16, 2022
Last week saw a big day at The Weather Company. The team kicked off the very last run of the RPM model, bringing an end to one of the most successful and impactful weather technologies and...
October 07, 2021