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Electrolux and IBM collaborate to use AI to enhance customer experiences

IBM weather API will provide real-time weather and environmental data such as air pollution, humidity, and temperature changes to Electrolux apps
Dec 14, 2020
Electrolux Life App with IBM weather notifications

SINGAPORE – Imagine your household appliances being smart enough to read the weather forecast and give you recommendations on the best time to start the dryer because it’s about to rain, or when to turn off the air purifier because the air quality that day is good. A new collaboration between leading global appliance company Electrolux and IBM’s (NYSE: IBM) The Weather Company, a global expert on weather and climate data, has turned this into a reality.

Weather and climate changes can play a role in the usage of household appliances. With the help of The Weather Company, consumers will have the option to make more informed decisions in their households that aim to help them increase energy efficiency and lessen their impact on the environment.

Hyper-localized data on air quality, pollen levels, humidity and temperature will be sent via IBM’s weather data API to Electrolux and used as a basis for smart app recommendations about when to use appliances such as clothes dryers, air purifiers and air conditioners. This added level of information can help consumers make energy-efficient decisions in the APAC and MEA region, where high levels of air pollution, heat and humidity are common.


To create a forecast, the team uses AI and analytics to pull weather models together with relevant data sources and arrive at the most accurate forecast, with oversight from an experienced team of meteorologists. That process includes the IBM GRAF (Global High-Resolution Atmospheric Forecasting) system, a next-generation AI-enabled weather forecasting model, which uses machine learning to rapidly update atmospheric changes hourly and at a 3km resolution. This helps provide consumers improved clarity of weather activity around the globe.

“The Weather Company is the most accurate weather forecaster globally[1], and IBM GRAF democratizes weather forecasts so people and businesses, virtually anywhere, can make more informed decisions. The work we are doing here with Electrolux is the tip of the iceberg in what we can achieve with this technology,” said Martin Chee, Managing Director, IBM Singapore.

The Weather Company not only provides weather predictions to help communities brace for upcoming weather conditions but also enables industries such as retail, energy and utilities, agriculture, insurance, aviation and more to leverage data to help them enhance their customer experiences.


These real-time, geo-targeted weather predictions will be made available through the Electrolux Life App. Users will be prompted to use their clothes dryer when rain is forecasted or when the air quality is not acceptable for air-drying. Similarly, the application recommends not to use the dryer when the outdoor weather is optimal for air-drying, thus saving energy.

The app can also control other inputs for appliances, such as the humidity control for air conditioners and accurate readings of indoor and outdoor weather to inform the use of air purifiers. The use of multiple Electrolux appliances benefits from access not just to accurate weather forecasts but also to environmental factors such as air quality, pollen, pollution and more.


“Through extensive consumer-focused workshops with IBM’s The Weather Company, we found simple technology integrations that best help us live out our Better Living promise to consumers,” said Gaurav Julka, Senior Manager for Connectivity at Electrolux, APAC & MEA. “Having cutting-edge weather insights means that consumers can enjoy recommendations about their connected appliances tailored specifically and uniquely to where they live. In this way, we also help environmentally-conscious consumers to save energy and make more informed decisions.”

The Electrolux Life App is currently accessible on Android and iOS in Australia & New Zealand, South East Asia and North East Asia, excluding China. Supported languages include English, Thai, Vietnamese, Traditional Chinese, Bahasa Indonesia and Korean.

To date, there have been more than 50,000 downloads in APAC. The weather data will be introduced incrementally as new connected appliances are added to the Electrolux Life App.

For more information about IBM’s The Weather Company, visit

About Electrolux

Electrolux is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our brands, including Electrolux, AEG and Frigidaire, we sell approximately 60 million household products in approximately 120 markets every year. In 2019 Electrolux had sales of SEK 119 billion and employed 49,000 people around the world. For more information go to


Selvi R
Communications Leader
IBM Singapore & ASEAN
Office: +65 6418 2008

Samar Refai
Head of Communications
Electrolux BA APAC & MEA
Office: +2028114050


[1] The Weather Company is the most accurate forecaster globally, according to the most recent, cumulative report by third-party verifier ForecastWatch,


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