Ana Paula Assis
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Senior Vice President, EMEA and Growth Markets
Ana Paula Assis leads IBM’s business operations in Europe, Middle East and Africa (EMEA), driving revenue growth, client satisfaction and employee engagement in a region with more than 100 countries. She also guides IBM’s relationship with the European Union. In addition, Ana Paula Assis has overall responsibly for market development for the company’s growth markets, including Saudi Arabia, Indonesia, Mexico, UAE, and India.
Prior to this role, she was General Manager of IBM EMEA. Previously, she was General Manager for IBM Latin America, where she drove sustained growth and increased market share. She also held multiple positions in the US and China. Ana Paula Assis played a key role in the separation of Kyndryl from IBM, an action taken to sharpen IBM’s focus on hybrid cloud and AI.
An executive with more than 25 years of international experience in the Information Technology market, she has led high-performance sales teams and engaged with clients in their digital transformation journeys.
She is a sought-after speaker who participates regularly in events such as the World Economic Forum annual meeting in Davos, VivaTech, and Mobile World Congress. She speaks about topics spanning the impact of AI in the workforce, quantum computing, and the role of technology as enabler of sustainability agendas.
Ana Paula Assis serves as non-executive director on the board of Trane Technologies, is a member of the advisory board of IESE Business School, and was previously a member of the board of Junior Achievement Americas.
She graduated in Computer Science and holds MBAs by Fundação Getulio Vargas and Fundação Dom Cabral.
She is passionate about cycling and currently resides in Madrid.