IBM Brings Artificial Intelligence at Scale to the Marketing and Media Industry

IBM announced three new products to add to its growing suite of AI solutions for brands and publishers at Advertising Week’s digital-first virtual event #AW2020. The new capabilities are privacy-forward and designed to allow brands to reach consumers while considering user privacy. IBM intends to work with industry leaders, including Xandr/AT&T, Magnite, Nielsen, MediaMath, LiveRamp and Beeswax to help scale the use of AI across the industry.