IBM Watson Advertising
IBM Watson Advertising (formerly The Weather Company’s ad sales business) offers agencies and marketers a portfolio of media, data, and AI solutions to help improve decision-making and reduce costs – from media planning through measurement. Every agency and advertiser has a unique set of challenges. They are all looking for something that solves for all of them, rather than relying on numerous disparate tools. With Watson Advertising, agencies and marketers can customize and layer together the right media, data, and AI-powered technology solutions that will help them better understand, anticipate, and respond to the needs of customers - ultimately driving better business results
IBM Brings Artificial Intelligence at Scale to the Marketing and Media Industry
IBM announced three new products to add to its growing suite of AI solutions for brands and publishers at Advertising Week’s digital-first virtual event #AW2020. The new capabilities are privacy-forward and designed to allow brands to reach consumers while considering user privacy. IBM intends to work with industry leaders, including Xandr/AT&T, Magnite, Nielsen, MediaMath, LiveRamp and Beeswax to help scale the use of AI across the industry.