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After the decision was announced to move forward with the US Open tennis tournament without fans onsite, for the first time in 140 years, IBM and the USTA had just 75 days to make a massive pivot and reimagine the experiences available to fans. IBM and the USTA worked together to create new digital experience for fans and bring the tournament to life virtually, enabled by the flexibility and scalability of IBM'S HYBRID cloud architecture and enhanced by Watson artificial intelligence, two pillars of IBM that the technology company leverages to transform companies the world over.  
 
In partnership with the USTA, IBM developed three unique and new tennis-based digital experiences. Two of the new solutions, Open Questions with Watson Discovery and Match Insights with Watson Discovery, are based on Natural Language Processing (NLP) capabilities from IBM Watson, pulling from a variety of data sets and running workloads on multiple clouds. NLP is critical to AI for business because it enables interpretation of the trends and insights hidden within large amounts of data - including charts, tables, PDFs, images and more. The new solutions were developed by IBM iX, one of the world’s largest digital design agencies, and are available on Official US Open platforms, including USOpen.org and the US Open app.