IBM Watson Advertising (formerly The Weather Company’s ad sales business) offers agencies and marketers a portfolio of media, data, and AI solutions to help improve decision-making and reduce costs – from media planning through measurement. Every agency and advertiser has a unique set of challenges. They are all looking for something that solves for all of them, rather than relying on numerous disparate tools. With Watson Advertising, agencies and marketers can customize and layer together the right media, data, and AI-powered technology solutions that will help them better understand, anticipate, and respond to the needs of customers - ultimately driving better business results