Especially in recent years, India has experienced more than its fair share of extreme weather, from monsoons and flooding to record heat and drought. The number of weather-related deaths is staggering, and both families and businesses have seen huge economic loss. These unprecedented weather events show the crucial need for Indians to have access to timely, accurate information.

To help keep Indian audiences informed and in the know about weather news, The Weather Company, an IBM Business (Weather), and Times Bridge have joined forces. The two groups will share content, data and marketing resources for digital audiences across India on Weather and Times Bridge properties, which includes Times of India, the largest-selling English daily publication in the world. They’ve also launched The Weather Channel India on social to share the latest weather news - @weatherindia.