November 28, 2017 The Weather Company, an IBM Business, and Prisma Media, a top media group in France for broadcast, print and digital audiences, have joined forces to keep French audiences...
November 28, 2017
The Weather Company, an IBM Business, and Prisma Media, a top media group in France for broadcast, print and digital audiences, have joined forces to keep French audiences informed and in the know about weather news. The Weather Channel France is a news and weather forecast destination on web at weather.com/fr and on The Weather Channel App in France.
The Weather Company will provide localized weather data and forecasts on Prisma’s news properties. In turn, Prisma’s Télé Loisirs brand will be responsible for locally relevant editorial content and video to The Weather Channel France. The collaboration will also enable local marketers to access advanced data-driven advertising solutions from IBM Watson Advertising across both companies’ properties, working with Prisma Media Solutions, Prisma Media Group’s internal board.
"We are proud to launch The Weather Channel in France with The Weather Company, an IBM Business, and join the international weather community. Here, data meets content for everyday use,” said Daniel Daum, executive director of Prisma Media TV-Entertainment. “The Weather Channel is one of the most innovative big data platforms in the world, with ultra-personalized local weather forecasts. This completes perfectly our digital offering for 17 million unique visitors per month on web and mobile on Télé Loisirs.”
As part of this agreement, Prisma audiences will get leading weather information and forecasting expertise from The Weather Company, the most accurate forecaster in the world. They will have access to current conditions and hourly forecasts via a widget on the Télé Loisirs site. And relevant editorial, graphic and video content from Prisma will join the in-depth weather information already on The Weather Channel France. Visitors will get:
- Temperature and wind maps for the region, with satellite radar and alerts.
- Weather impacts on lifestyle and health such as allergies, pollen and running.
- Daily planning recommendations based on weather conditions.
- Stories, images and videos about the top weather events of the day and weather news.
- Trusted editorial content covering topics such as health, sports, travel, science and more.
“With multiple variable climates throughout France, audiences want accurate weather forecasts and information wherever and whenever they need it,” said Domenic Venuto, head of consumer division, The Weather Company. “Working with Prisma will allow us to reach a broader local audience to deliver the most up-to-date, localized details at their fingertips to help them make the best decisions in planning their daily routine or tracking incoming severe weather.”
The collaboration is designed to provide local marketers advanced data-driven advertising solutions from Watson Advertising (formerly The Weather Company’s ad sales business), which has one of the most robust data and location services platforms in the world. This suite of media, data, and AI technology solutions helps advertisers and marketers improve decision-making and reduce marketing costs. Local marketers will be able to access targeting insights that could help predict consumer behavior.
French audiences can get the latest news and weather from The Weather Channel app in France on iOS and Android, from weather.com.