The US Open Reimagined

For nearly three decades, IBM has been the digital partner of the United States Tennis Association (USTA), host of the US Open tournament. But this year, the COVID-19 pandemic means the US Open is being held without the millions of spectators who would normally cheer from the grandstands during the two weeks of matches. The challenge of giving fans at home an immersive, interactive digital experience has inspired IBM and USTA to leverage artificial intelligence (AI), underpinned by hybrid cloud technologies, in creative new ways.