
Program Expansion Rallies the Advertising Ecosystem to Leverage AI Tech for Their Purpose-Driven Campaigns Following an inspirational Call for Creative in 2020, today IBM Watson Advertising (IWA)...

The Interactive Advertising Bureau recently announced a new AI Standards Working Group co-chaired by IBM with the edict of providing the marketing and advertising industry the proper roadmap for...

A conversation with Bob Lord, SVP Cognitive Applications, Blockchain, and Ecosystems at IBM By James Dennin, Chief Storyteller at IBM As part of the CES 2021 conference, IBM’s Bob Lord...