IBM Launches New Watson Capabilities to Help Businesses Build Trustworthy AI
Three Hot Takes: What Apple’s Latest OS Update Means for the Media and Marketing Industry

By: Sheri Bachstein, CEO of The Weather Company and GM for IBM Watson Advertising Apple's latest operating system update, iOS 14.5, is a big step forward for consumer privacy as IDFA, the...

IBM Watson Advertising Announces Year Two of ‘Call For Creative’

Program Expansion Rallies the Advertising Ecosystem to Leverage AI Tech for Their Purpose-Driven Campaigns Following an inspirational Call for Creative in 2020, today IBM Watson Advertising (IWA)...

Sheri Bachstein, Global Head of Watson Advertising and The Weather Company.
Developing an Ethical Framework for AI in Advertising: A Q&A with Sheri Bachstein

The Interactive Advertising Bureau recently announced a new AI Standards Working Group co-chaired by IBM with the edict of providing the marketing and advertising industry the proper roadmap for...

Women are innovating our pathways out of the pandemic
Show 5102550100 per page