Program Expansion Rallies the Advertising Ecosystem to Leverage AI Tech for Their Purpose-Driven Campaigns Following an inspirational Call for Creative in 2020, today IBM Watson Advertising (IWA)...

Sheri Bachstein, Global Head of Watson Advertising and The Weather Company.

The Interactive Advertising Bureau recently announced a new AI Standards Working Group co-chaired by IBM with the edict of providing the marketing and advertising industry the proper roadmap for...

A conversation with Bob Lord, SVP Cognitive Applications, Blockchain, and Ecosystems at IBM By James Dennin, Chief Storyteller at IBM As part of the CES 2021 conference, IBM’s Bob Lord...

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